I found and scanned them following a very long search anyhow. In the cellar of Saturn. I accumulated a total of 195 kicks that day. That is the equivalent of 84 bucks. I still do not understand what superior is supporting the grey gift.
Do you shop better?
The density of participating stores is considerable; the notion of earning money by seeing a store without buying anything is more innovative. But all of the scans, consumer surveys and advertisements afterwards don’t assist with actual shopping – not to mention the many information you disclose about yourself. Who purchases that the oral-B Professional Care 1000 electrical toothbrush just because you get a few kicks because of it?
And now? There are also kicks for scanning certain products. So I scour the shelves for shampoo bottles and razor blades and scan barcodes. Meanwhile, I am being viewed with confidence by the other customers. After each scan, Shopkick asks me questions. “Did you get a Pantene product now?” No. “Did they intend to purchase hair care products now?” No.
Hamburg’s shopping street, where small boutiques and large branches line up. Like the one of Karstadt. Finally out of the subway, I open Shopkick and switch to the integrated map function. It is only a few hundred meters to the branch. Like a wishing rod, I hold my smartphone in front of me and make my way through the crowd. And in fact: As soon as I have walked through the glass entrance doors, a blue circle pops up on the display. “Hello, Kalle” is in its center, followed by “50 Kicks” and the grey sketch of a gift I’m supposed to receive when I keep sat together. I’m excited, although I don’t really know why.
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For example.B, Douglas offers shopping tips from the cosmetics world — and if you’ve ever been there, you can try out the new fragrance right away.
I usually never participate in customer surveys, but what do you not do for the next kick and the grey contours of a gift? Like PayPal and other bonus systems, Shopkick also tries to arouse the customer’s appetite for collecting. But the choice of product is too modest. With only three goods, all drugstore articles that can be scanned at Karstadt, the anticipation ebbs quickly. Shopkick is a new program for smartphones that connects online shopping and normal retail. What exactly does the user get from it? He can make discount points by simply passing through the entrance section of a participating store with”sharp app”. There are things in the Mediamarkt, Karstadt, Douglas or Saturn. When you’ve got enough points from an organization, you can exchange them for rewards. You do not need to get anything.
I pass and start one last attempt. Saturn, one of the largest electrical stores in the world. Six floors full of laptops, DVDs, vacuum cleaners, microwaves and more. 35 kicks brings the entry — but of the thousands of items, only one can be scanned. At the latest now it is clear: The concept of”Shopkick” only works up to the door.
In the US, that the APP is already used millions of times and will bring good profits to the enterprise. Once people are in the shop, they purchase, according to the investigators’ presumption. Since Thursday, Shopkick is now also available in Germany and wants to shake up the country of discount collectors and data protectors. But how useful is the app really when shopping? Do you shop differently, more – better?
On the other hand, we’re just thinking a little bit further here…
Maybe it’s better in other stores. Shopkick has started in Germany with a total of 1300 partner stores. A quick look at the app tells me, the address of a participating Douglas boutique right next door, where”0 other shopkickers were at Hamburg”. Unknown terrain – whether there are additional kicks for this? I proudly announce to an employee that she has the first shopkicker of her branch in front of her. But she has never heard of the app, let alone special kicks or scans for me. “That’s good that Douglas isn’t there,” she says,”but the program is not ready yet?” The menu only includes an advertisement for “That’s me”, the new fragrance by Helene Fischer.
The app communicates cheerfully with the user and asks questions about the shopping behavior and gives tips on the special offers of the currently visited store.